About
Overview
The Disconnect
Our Solution
Why RFID + Web3Platform
Collection Builder
Rewards Hub
Analytics DashboardUse-Cases
Customer Loyalty
Live Activations
Lifecycle ManagementBridging The Physical and Digital
Authenticity has been our core focus since the inception of One of None, and we are proud to have developed an airtight physical-digital protocol for the benefit of both brands and consumers. At the highest level, our platform ties together three critical elements:
- Authentication Tag. An unreplicable physical ID tag, which is affixed to the physical good and can be “read” by tapping it with any modern smart phone.
- Connected ID. An immutable digital ID, which date stamps and authenticates a product’s existence and all verified transactions, like a digital certificate of authenticity.
- Connected Profile. An individualized product profile, which presents product-specific information and an interactive interface for brands to engage with their customers.
Connected Products
We refer to our smart products as “Connected Products,” being that we connect the three essential ingredients for authenticity listed above. In combining these technologies, our Connected Product protocol allows us to:
- Transform physical goods into a more effective direct marketing channel.
- Prevent counterfeits from circulating in secondary markets and capture revenue from resale transactions.
- Future-proof physical goods to better engage consumers with current technological advancements.
- Collect unprecedented consumer insights from post-purchase behavior.
One Tag For Every Product
Our Authentication Tags provide a seamless yet sophisticated solution for establishing a tangible connection between each physical item and its Connected ID. By integrating our advanced Near Field Communication (NFC) technology, brands can future-proof their goods and inherently increase each product’s retail value. Our Authentication Tag unlocks an array of intelligent features and functionalities, providing new product utility and promoting user interactions.
Authentication Tag Benefits
- Interactive Engagement. Users can engage with products on a new level, enhancing the ownership experience with interactive features.
- IRL Access. A product can now provide real-world utility associated with its digital experiences, allowing seamless access at live activations.
- Resale Authentication. Secure and validated resale opportunities can be facilitated through the tag’s ID, enhancing a product's value and longevity.
One ID For The Entire Digital World
Collectors can experience the full potential of physical drops in any relevant digital environment with One of None Connected IDs. Each product in our cloud receives a unique ID that unlocks an abundance of product-specific information, providing detailed provenance for each item throughout its lifecycle. Insights range from drop performance to engagement history, giving brands a deeper understanding of their consumer behavior.
Connected ID Benefits
- Product COA. Brands use Connected IDs to date-stamp a product’s creation on an immutable ledger, providing end-users with a digital Certificate of Authenticity along with their purchase.
- Ownership Traceability. Collectors can view a product’s complete chain of custody by viewing its transaction history, and brands can stay connected with current owners.
- Asset Portability. As modern organizations continue to integrate with web3 technologies, collectors can take their asset into any web3-enabled environment to extend their ownership experience.
One Profile With Endless Possibilities
Connected Profiles enable a new and strategic direct marketing channel to offer customers a range of post-purchase promotions and services. These profiles act as a nexus between brands and consumers once the purchase is completed, helping to foster long-term brand loyalty. By providing detailed information about products, such as care directions and warranty specifics, Connected Profiles add instant value to any physical good; furthermore, brands can customize utility blocks to distribute digital experiences and rewards to each item.
Connected Profile Benefits
- Exclusive Rewards. Brands can grant ownership-based access to content, rewards, and events for increasing collector engagement and retention.
- Interactive Timelines. Collectors can upload user-generated content to their unique product’s timeline to enhance storytelling with accurate and detailed provenance.
- Bespoke Services. Preferred service providers can be integrated into the Connected Profile, so collectors can better manage their product throughout its lifecycle.
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