About
Overview
The Disconnect
Our Solution
Why RFID + Web3Platform
Collection Builder
Rewards Hub
Analytics DashboardUse-Cases
Customer Loyalty
Live Activations
Lifecycle ManagementOne of None
One of None is a Connected Product Platform that turns physical goods into smart products using tappable authentication tags. Our platform solves the growing disconnect between brands and consumers by re-inventing customer loyalty to help brands better understand their collectors in exchange for a more interactive ownership experience. By connecting each authentication tag to a unique product profile, brands can now unlock a new communication channel for engaging with their customers beyond the point of retail.
Using connected profiles, brands can offer collector rewards, authenticate resale transactions, and power bespoke product services. Collectors can interact with connected profiles to validate their ownership, redeem rewards, discover post-purchase product services, and post their own content to the product’s unique timeline. In turn, product storytelling no longer ends with a purchase, and collectors can actively participate in shaping their favorite brand’s narrative through connected ownership experiences.
Increase Customer Lifetime Value
Our Connected Product solution is engineered to help brands increase their customer lifetime value (LTV). We drive four primary factors that impact customer LTV:
- Profitability. Increase each product’s retail value with integrated technology.
- Engagement. Gain more impressions and increase content consumption.
- Conversion. Sell more products and services to existing customers.
- Visibility. Understand customer usage and behavior with new data points.
Platform
Our platform consists of three core components:
- Collection Builder. Our primary workflow where creators order the proper Authentication Tags, assign Connected IDs to product drops, and configure Connected Profiles for the optimal collector experience.
- Rewards Hub. A space where Creators can manage collector rewards, including exclusive access and discounts, based on product ownership.
- Analytics Dashboard. A comprehensive data analytics tool that provides insights into product drop performance as well as engagement and conversion statistics from post-purchase consumer activity.
What it Means to be One of None
One of None embodies exclusivity, individuality, and uniqueness. It's about having something that nobody else possesses, emphasizing personal identity and differentiation. It goes beyond the tangible product, encompassing the story, the creativity, and the passion behind its creation. It's about embracing individuality, not conformity. It represents a lifestyle where people value unique, non-replicable items in their lives.
The Culture
For the trendsetting brands of tomorrow that capture The Culture’s most memorable moments, we act as their bridge into the digital world of possibilities. Our technology allows collectors to cement and flex their ownership while being rewarded for their loyalty. We define The Culture as the intersection between Sports, Entertainment, and Fashion.
Sports
We help sports brands interested in using technology to get closer to their fans. By tagging jerseys, merchandise, and memorabilia, we offer a direct engagement channel to communicate with their top customers. Integrate player data, exclusive content, and interactive timelines where fans can upload at-game photos to their brand story.
Entertainment
We enhance brand engagement for entertainment brands by turning merchandise into interactive storytelling platforms. Our technology enables users to access exclusive content, creating a personalized narrative that deepens their connection to the brand.
Fashion
We enable an array of post-purchase experiences to fashion and apparel brands who supply the look and feel of the current culture. Fashion is ever-changing and date stamps a point in time, thus establishing memorable moments for collectors of all kinds. Collectors can access exclusive drops or discounts based on current ownership, as well as other rewards and promotions that promote subsequent purchases.
Our Mission
One of None introduces a groundbreaking perspective in the world of successful and lasting product releases, uniting the experiences of professional athletes, designers, and technologists. Our mission is to revolutionize consumer engagement, bridging the physical and digital worlds while powering the entire lifecycle of The Culture’s most collectible creations.
Our goal is to make the name “One of None” synonymous with innovative limited edition releases that drive lasting value for creators and collectors alike.
About Us
At our core, we are a technology company that develops world-class software solutions designed to support millions of users. Since our founding in 2020, we have built web applications, APIs, and smart contracts that we offer to both brands and consumers. These products and services have become core components of our Connected Product solution and will continue to power product launches in new, innovative ways.
Next →